Editor profile

Elena Moretti

محررة الأعمال العالمية

Elena Moretti examines the behavior of multinational corporations across emerging and developed markets. Her work focuses on cross-border operations and global trade dynamics.

elena.moretti@corpinsight.org

Bylined articles

Governance

Why do large infrastructure projects need a cabinet-level delivery agency?

The UK's new town plan faces delivery challenges, and a UCL professor has called for the establishment of a central agency to coordinate multiple resources. This proposal reveals the deep structural issues in the governance of large public projects and also provides lessons for global enterprise-level project portfolio management.

Elena Moretti3 min read
Executive Insights

Deep Research on AI and Corporate Legal: From Information Retrieval to Strategic Decision Support

When AI meets 225 years of authoritative legal content, how can corporate legal departments use deep research capabilities to reshape organizational value? This article analyzes from a global business perspective how Thomson Reuters CoCounsel Legal upgrades legal research from basic search to a strategic analysis tool, exploring its impact on corporate efficiency, risk management, and long-term competitiveness.

Elena Moretti4 min read
Governance

Governance Resilience: The Strategic Cornerstone of Enterprise Crisis Prevention

Based on Forbes expert analysis, this article reexamines corporate governance as a core mechanism for crisis prevention from a global business strategy perspective, exploring the relationship between the role of the board, a culture of transparency, and long-term competitiveness.

Elena Moretti3 min read
Global Business

Contextual Intelligence: The Core Competitiveness of Future Enterprises

Deloitte Singapore partner Dorothy Peng pointed out that customer expectations have shifted from digitalization to intelligence. Enterprises must build lasting relationships through contextual intelligence—continuously understanding customer situations and responding in real time—which will become a strategic watershed in the next decade.

Elena Moretti4 min read
Governance

When Contracts Replace Charters: The Quiet Revolution in Corporate Governance

Traditional corporate charters are quietly being replaced by commercial agreements, with contractual governance becoming the new cornerstone of corporate power structures. This article analyzes the strategic implications and potential risks of this trend from a global business perspective.

Elena Moretti4 min read
Global Business

Enterprise Knowledge Integrity Strategy in the AI Search Era: From International SEO to Global Governance

AI search is fundamentally reshaping the information governance logic of multinational corporations. This article explores why traditional international SEO strategies are no longer sufficient to cope with AI-driven answer systems, and proposes a global knowledge integrity framework—an enterprise-level strategy that integrates market accuracy, entity clarity, content uniqueness, machine extractability, and governance confidence—to help organizations manage information risks and maintain brand and compliance baselines in the AI era.

Elena Moretti5 min read
Executive Insights

When strategic leaders start working like project managers: role drift and governance costs in corporate transformation

One of the most common, and most easily underestimated, risks in corporate transformation is senior leadership being gradually drawn into execution details, eventually shifting from strategic decision-makers to project coordinators. This article analyzes, from the perspectives of organizational governance, allocation of authority and responsibility, and long-term competitiveness, why this role drift occurs and how it weakens a company’s forward-looking capacity.

Elena Moretti9 min read
Global Business

Why China Is Coordinating State-Owned Capital’s Overseas Mining Investments Under a Unified Approach: Rebalancing Resource Security, Industrial Governance, and Global Strategy

China is shifting its overseas mining investment from dispersed decision-making toward stronger central coordination. This move is not only about securing resources, but also reflects a restructuring of the relationship between the state and enterprises amid intensifying geopolitical tensions, capital controls, supply chain security concerns, and global mining competition.

Elena Moretti8 min read