Case Studies
AI Search Era: Three Mindset Shifts Marketers Must Make
When AI transforms search from treasure hunting into conversation, marketing strategies need to move from SEO to GEO, redefining visibility, measurement, and content ecology.
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Case Studies
Case Studies coverage from 商业洞察.
Case Studies
AI search disrupts local market: big brands lose advantage, local enterprises usher in new opportunities
This article explores how AI search is changing the landscape of local business competition, analyzing the new strategic challenges and opportunities faced by big brands and local enterprises in the AI era.
Case Studies
Retail Strategy Restructuring in the AI Search Era: From Keyword Matching to Intent Ecosystem
As consumers increasingly use AI for product searches, retailers need to rethink their marketing and merchandising strategies. This article analyzes how AI search is reshaping the rules of retail competition from three dimensions—product attributes, community trust, and content influence—and offers long-term strategic recommendations.
Case Studies
Brand Aspiration: A New Dimension of Enterprise Competitiveness in the Digital Age
In the era of information overload and AI-driven marketing, brand desire is replacing traditional brand awareness as the core competitive advantage. This article analyzes from a corporate strategic perspective how to win consumer choice through affinity, authenticity, and habit building.
Case Studies
The Art of Strategic Synergy: How Sephora Builds a Moat for Its Marketing Budget Through CFO Trust
While most companies are cutting marketing expenses, Sephora's CMO made marketing budget the last area to be touched by building a deep trust relationship with the CFO. This article analyzes the organizational governance and business model logic behind this strategic synergy.
Case Studies
Farewell to Vanity Metrics: New Rules of Marketing ROI and Corporate Strategic Restructuring
Taking the practices of LinkedIn, Jasper, and HP as examples, analyze how modern marketing shifts from vanity metrics to full-funnel measurement, driving enterprise growth and strategic transformation.
Case Studies
Newsweek's Strategic Transformation: Media Companies' Resilience Building in the Fragmented Era
Newsweek is transforming from a traditional publisher into a diversified media and information platform. By integrating publishing, the high-end content platform Nexus, and the digital advertising technology company Adprime, it is building a resilient business model centered on trust, data, and vertical expertise to address structural changes in the media industry.
Case Studies
Space NK’s Search Overhaul: When Retail Growth Shifts from “Traffic Efficiency” to “New Customer Value”
Space NK’s paid search restructuring shows that the growth logic of mature brands is shifting from pursuing traffic scale to refined operations centered on new customer value, incremental contribution, and cross-department collaboration.
Case Studies
AI is reshaping the internet gateway: redefining search, traffic, and the rules of commercial distribution
AI is not only changing how users search, but also reshaping internet traffic allocation, platform competition, content production, and e-commerce conversion logic. Companies such as Google, ChatGPT, Meta, and Amazon are carrying out a new round of strategic restructuring around “control over the entry point.”